In the Third Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with
a clearly written, user-friendly, hands-on guide to media research techniques. The book empowers readers to make
their own analyses of the media rather than just accept how others interpret the media.
Media Analysis Techniques begins by examining four techniques of media interpretation that the author considers
critical for creative people to acknowledge if they are to understand how their creations translate to the real
world. The coverage of these four techniques-semiotic theory, psychoanalytic theory, Marxist theory, and sociological
theory-have been expanded in this edition to include myth and media, race and representation, and the importance
of narratives in media. The book then moves on to vividly link popular culture to these four theories.
New to the Third Edition
New chapter on video games
New coverage on explorations of romance novel readers and the media, commodity fetishism, and the Cultural
Imperialism Hypothesis
Updated references to Internet applications of media analysis
Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary,
study guides, and the author�s own illustrations. The book is an excellent supplementary textbook for courses on
media research methods as well as many other courses in Mass Communications.
Table of Contents
Preface to the Third Edition
Preface to the Second Edition
Chapter 5: Murderers on the Orient Express
Chapter 6: Seven Points on the Game of Football
Chapter 7: The Maiden With the Snake: Interpretations of a Print Advertisement
Chapter 8: All-News Radio and the American Bourgeoisie
Chapter 9: Video Games: A New Art Form
Epilogue: Shmoos and Analysis
Appendix: Simulations, Activities, Games, and Exercises
Glossary
References
Index
