Now in a paperback format with a new, free workbook built right into the text! LEARNING AND BEHAVIOR looks at learning as an evolutionary mechanism. Chance's book is stimulating, interactive, and filled with high-interest queries and examples. Based on the theme that learning is a biological mechanism that aids survival, this book embraces a scientific approach to behavior but is written in a lucid, clear language. The workbook portion of the book requires students to design experiments to test certain questions raised in the textbook. It also asks the students to use graphs to illustrate and summarize key experimental findings. Other exercises require students to apply the material, some of which require a pet, a roommate or a willing friend to complete. Thought questions require students to synthesize the concepts that they find in the text.

New to the Edition

• This active learning edition includes a new, free workbook that is integrated into the text. The workbook contains projects and exercises designed to reinforce and apply the concepts learned in each chapter. For example, students are asked to view graphs and use them to predict what might happen if the situation were changed. Sometimes they are required to draw their own graphs.
• Based on customer feedback, this active learning edition comes in a low-cost, paperback format.
• New SNIFFY THE VIRTUAL RAT 2.0 correlations have been added to the margin, making it even easier to incorporate Sniffy into your class. Sniffy, which comes on a cross-platform CD-ROM with booklet, is a realistic digital rat in an operant chamber (Skinner Box) that gives students hands-on experience in setting up and conducting experiments that demonstrate the phenomena of classical and operant conditioning. SNIFFY THE VIRTUAL RAT can be packaged with Chance's text for a discount. Two versions are available: SNIFFY PRO, which contains 40 exercises, and SNIFFY LITE which contains 16 exercises.

Features

• Throughout each chapter, the author includes fill-in-the-blank questions called "Queries" that help students monitor their understanding and recall. Answers are provided at the end of the chapter.
• A brief review appears at the end of each section, so students can check their understanding before proceeding to the next topic.
• The end of every chapter contains review questions (20 questions), a practice quiz (10 questions), and key terms.
• The logic of scientific analysis, particularly the importance of avoiding circular thinking in explaining behavior is covered.
• The treatment of heredity reflects current thinking about the plasticity of genes.
• Figures are easy to understand.
• This text features coverage of such topics as operant-Pavlovian interactions; mental rotation as generalization; compulsive gambling; experimental economics; prejudice; phobia; advertising; immune functioning; creativity; insightful problem solving; and the pros and cons of animal research.
• Featured discussions include such topics as discrete trials versus free operant procedures; successive, simultaneous, and MTS discrimination procedures; smoking relapse; fixed duration, variable duration, mixed, tandem, and cooperative schedules; discrimination, frustration, sequential, and response-unit theories of the PRE; malingering; eyewitness testimony; animal care and training; self-control; and self-injurious behavior.
• More human research now parallels the animal analogue and shows the relevance of principles to human behavior.
• Recommended readings feature both classic studies and recent developments.
• Footnotes are included.

1. Introduction: Learning to Change.
2. The Study of Learning and Behavior.
3. Pavlovian Procedures.
4. Pavlovian Applications.
5. Operant Reinforcement.
6. Operant Punishment.
7. Operant Applications.
8. Vicarious Learning.
9. Generalization, Discrimination, and Stimulus Control.
10. Schedules of Reinforcement.
11. Forgetting.
12. The Limits of Learning.