Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack
Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages
worldwide.
Ries, Al :
Al Ries (Roswell, GA) is Chairman of Ries & Ries, Focusing Consultants.
Review
�Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the
idea of creating a very large thematic community on the Web, I first thought of Positioning....�
--David Bohnett, Chairman and Founder of GeoCities
Submitted by Publisher, September, 2002
Summary
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and
marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever
changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh
insight into why �positioning� a product in a prospective customer�s mind is still the most important strategy
in business, and includes numerous examples of campaigns that followed, or didn�t follow, Ries and Trout�s thinking.
