The small bakeries that are popping up every where in this country can be started with a low investment compared
to other food business, and can be highly profitable! This is the A-to-Z guide to making it in your own small bakery!
Learn the expert tips, tricks, and a vast gold mine of crucial how-to information you just can't find anywhere
else. This is a perfect book for entrepreneurs, schools, colleges and technical training centers. This detailed
text contains all the information you will ever need to needed to start, operate, and manage a highly profitable
bakery.
While providing detailed instruction and examples, the author leads you through finding a location that will bring
success, learn how to draw up a winning business plan (The Companion Cd Rom has the actual business plan you can
use in MS Word tm.), how to buy and (sell) a bakery, basic cost control systems, profitable product planning, sample
floor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP,
successful food & beverage management, legal concerns, sales and marketing techniques, pricing formulas, learn
how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff,
brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations
and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales,
learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting
and profit planning development, as well as thousands of great tips and useful guidelines. Never before has so
much practical information about the bakery business been offered in one book.
This is an ideal guide new for comers to the business as well as experienced operators. In addition to basic operational
practices this book will demonstrate show how to: increase impulse sales and improve presentation, utilize merchandising
fixtures and techniques, cross merchandising, point of purchase materials, how to develop a product sampling program.