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New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
Author: Scott, David M.
Edition/Copyright: 2ND 10
ISBN: 0-470-54781-2
Publisher: John Wiley & Sons, Inc.
Type: Paperback
Used Print:  $15.00
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Summary
 
  Summary

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practicesThe New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business.

 
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