James L. Adams is professor emeritus at Stanford University, where he has chaired several programs, taught courses
on design and creativity, and participated in many executive programs. Trained as an engineer and artist, he has
conducted corporate workshops around the world. He lives on the Stanford campus.
Summary
James Adams's unique approach to generating ideas and solving problems has captivated, inspired, and guided
thousands of people from all walks of life. Now, twenty-five years after its original publication, Conceptual Blockbusting
has never been more relevant, powerful, or fresh. Integrating insights from the worlds of psychology, engineering,
management, art, and philosophy, Adams identifies the key blocks (perceptual, emotional, cultural, environmental,
intellectual, and expressive) that prevent us from realizing the full potential of our fertile minds. Employing
unconventional exercises and other interactive elements, Adams shows individuals, teams, and organizations how
to overcome these blocks, embrace alternative ways of thinking about complex problems, and celebrate the joy of
creativity. With new examples and contemporary references, Conceptual Blockbusting is guaranteed to introduce a
new generation of readers to a world of new possibilities.
