Thomas L. Greenbaum is President of Groups Plus, Inc., a focus group research and consulting practice.
Summary
Addresses the main issues of setting up a consulting business--financial considerations, writing up a business
plan and targeting the audience for your practice. Discusses how to implement the business plan and market your
services, presenting thoughts on how to name your business as well as some of the ethical issues that arise in
consulting.
Table of Contents
PART 1: PLANNING
Marketing Your Consulting Service.
Should You Enter the Consulting Business?.
The Business Plan.
Defining the Business.
Developing a Company Identity.
Planning Your Company's Finances.
PART 2: IMPLEMENTATION
Building Awareness of Your Business--Direct Methods.
Building Awareness of Your Business--Indirect Methods.
Developing a Brochure.
Selling Your Consulting Services.
The Consulting Proposal.
Handling Objections.
Service in a Consulting Business.
The Ethics of the Consulting Business.
