For Business Communication courses in any curriculum.
Real-world training for the business world of today and tomorrow.
The field's leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don't reflect their copyright year, training students in practices from last decade-Bovee/Thill provides real-world training for the business world of today and tomorrow.
This edition includes up-to-date coverage of the social communication model that's redefining business communication and reshaping the relationships between companies and their stakeholders.
Table of Contents
Table of Contents
Part 1: Understanding the Foundations of Business Communication Chapter 1: Achieving Success through Effective
Business Communication Chapter 2: Mastering Interpersonal Communication Chapter 3: Communicating in a World of
Diversity
Part 2: Applying the Three-Step Writing Process Chapter 4: Planning Business Messages Chapter 5: Writing Business
Messages Chapter 6: Completing Business Messages
Part 3: Crafting Brief Messages Chapter 7: Crafting Messages for Electronic Media Chapter 8: Writing Routine
and Positive Messages Chapter 9: Writing Negative Messages Chapter 10: Writing Persuasive Messages
Part 4: Supporting Messages with Quality Information Chapter 11: Finding, Evaluating, and Processing Information
Chapter 12: Designing Visual Communication
Part 5: Planning, Writing, and Completing Reports and Proposals Chapter 13: Planning Reports and Proposals Chapter
14: Writing Reports and Proposals Chapter 15: Completing Reports and Proposals
Part 6: Designing and Delivering Oral and Online Presentations Chapter 16: Developing Oral and Online Presentations
Chapter 17: Enhancing Presentations with Slides and Other Visuals
Part 7: Writing Employment Messages and Interviewing for Jobs Chapter 18: Building Careers and Writing Résumés
Chapter 19: Applying and Interviewing for Employment
Appendix A: Format and Layout of Business Documents
