During the past few years, portfolio management and self-promotion
have taken on a far greater role within a graphic designer's business model. The degree to which they can increase
their earned revenue through exceptionally defined, marketing-oriented promotions and portfolio management is paramount.
These individuals and agencies now identify their product as cultural tourism and stress the role of their work
as economic generators.
This book defines the core elements of self-promotion and portfolio
creation and provides the insights graphic designers need to showcase their work in unique and creative ways. Case
studies demonstrate the different techniques designers use to create successful portfolios for different audiences
and measure the results of those efforts. The book also details how often portfolios should be updated and distributed
and determine workable budgets to produce a great portfolio.