Cole, Michael : University of California-San Diego
Michael Cole is Professor of Communication and Psychology and Director of the Laboratory of Comparative Human
Cognition at the University of California, San Diego.
Review
"Culture is back in psychology. Michael Cole, one of the most significant contributors to this movement,
gives a thoughtful synthesis of his three decades of theoretical and empirical research in this book. Though mild-mannered
in his writing, Cole's proposal amounts to nothing less than a radical restructuring of the entire discipline of
psychology as a scientific enterprise. Whether one agrees with him or not, anyone interested in the culture-mind
relation should read it cover to cover. In fact, any psychologist, basic or applied, will be richly rewarded by
a close reading of it...Cole's cultural psychology is an impressive achievement with a promising future."
--Yoshihisa Kashima, Contemporary Psychology
"Michael Cole argues that, just as fish do not see water because they swim in it, so humans do not see
culture because we swim in it. The first part of the book is a fascinating tour of the early days of psychology.
He argues that when psychology tried to become a science, it stopped thinking about the culture in which individuals
operate."
--New Scientist
"Michael Cole's recent book is a fascinating combination of history, autobiography and monograph. It is
written in just the way that psychology should be written. It is informed by the chequered past of this strange
discipline, if indeed it is one. In the autobiographical sections the author takes us through his transformation
from naeive paradigm dope to truly creative scientist. As a monograph the book consists of an exposition of 'cultural
psychology' as a general theory of human thought and action, richly illustrated with empirical work conducted within
that framework. It has the further merit of cross-referencing, so to say, some, though not all, of the other forms
that the disciplinary matrix the author calls 'cognitive psychology' has taken in recent decades. Whenever one
comes across a book of this depth and a record of this breadth of experiences, one is struck yet again by the amazing
way that orthodox, methodological behaviourism and the naeive cognitivist mainstream can continue to be pursued...In
this remarkable book we have another volume to accompany the growing shelf-load of subtle and powerful studies
that call into question the hegemony of methodological behaviourism, naeive experimentalism, the 'quick fix' for
a few papers to support a tenure application, and mentalistic cognitivism with its hidden and quite implausible
individual mental mechanisms...Let us hope that this book is widely read, and its message even more widely acted
upon."
--Rom Harre, Culture & Psychology
"In a very readable, clear book, Cole uses the domain of cognitive development to show how a cultural framework
can help us understand the dynamic interplay between individual, social, cultural, and historical lines of development...[It
is] a convincing argument for why studying culture can open new horizons and frontiers."
--Margarita Azmitia, American Journal of Psychology
"Michael Cole's latest book represents an impressive synthesis of the many disciplinary strands of cultural
psychology, as well as an inspiration for this discipline...Cole's tale is made even more compelling by the account
of how he was able to address the concrete theoretical, methodological, and practical problems he and his colleagues
encountered while trying to take culture into consideration in their research...Cole's book should be of interest
to a broad audience concerned with the systematic examination of culture and mind...All educators concerned with
creating, evaluating, and sustaining productive environments for learning are likely to find both examples and
analytic tools that may help them in their ventures. Cole's subtitle calls cultural psychology a 'once and future
discipline.' With this work, he offers a significant boost to the discipline's future."
--Joseph L. Polman and James V. Wertsch, American Journal of Education
"Does experimental psychology face a cross-cultural crisis? Michael Cole believes so, and in his engaging
and lucid book...he offers the beginning of a solution. Cultural Psychology covers a wide range of topics, sometimes
retrospectively, other times with an eye towards the future, and consistently woven with the threads of his own
experience--from early work in Liberia, to ongoing research in the Laboratory of Comparative Human Cognition at
the University of California San Diego. Discussion varies from the theoretical to the practical to the historical,
all the while painting an engaging picture of a potentially reborn discipline...The result is an excellent integration
of a widely diverse set of influences, arguing for the shortcomings of general psychology while providing a positive
alternative, and demonstrating the practical application of this 'second psychology.'...[It] is not only an interesting
and excellent piece of synthesis and scholarship, but also potentially important across the multiple disciplines
of philosophy, education, cognitive science, and psychology. The book should therefore appeal to a wide audience,
and rightly so...Overall, Cultural Psychology is an inspiring and prescient work."
--William W. Schonbein, Philosophical Psychology
"[This book] throws...light on Max Velman's belief that awareness should not be thought of in terms of
happenings in the brain alone, but is rather located in 'events as perceived'--in amalgams of the external world
with brain activity. After reading Cole, there's not much room for doubt that the cultural and social world of
the experiencer, as well as the physical world, enters the amalgam. To reach a full understanding of conscious
mind, culture must be given as much weight as neuroscience."
--Chris Nunn, Journal of Consciousness Studies [UK]
"In an increasingly diverse society, the neglect of cultural differences or their banishment as 'extraneous
variables' should be troubling to psychologists, and Cole's prescriptions for a new `cultural psychology' are most
welcome."
--Library Journal
"An immensely important book. Cole is a leading researcher and theorist whose work has for decades provided
impetus for advancement in our understanding of culture and mind, and this volume offers readers a big step forward.
In it, Cole integrates cultural and historical ideas with the traditional findings and approaches of psychology,
and he relates very important theoretical concepts to empirical work on cognition and learning in everyday life.
By coordinating cultural ideas with processes of individual development as well as species development, this volume
helps move the field beyond the nature-nurture dichtomy. Cultural Psychology is a valuable contribution that is
sorely needed."
--Barbara Rogoff, University of California, Santa Cruz
"This clear and engaging introduction to cultural psychology will have a major impact on a wide range of
readers, and its sociohistoric approaches to mind will bear reading and rereading at more advanced levels. Cultural
Psychology promises to be a very important book."
--James Wertsch, Washington University, St. Louis
Harvard University Press Web Site, April, 2000
Summary
The distinguished psychologist Michael Cole, known for his pioneering work in literacy, cognition, and human
development, offers a multifaceted account of what cultural psychology is, what it has been, and what it can be.
A rare synthesis of the theory and empirical work shaping the field, this book will become a major foundation for
the emerging discipline.
Awarded Harvard University Press's annual prize for an outstanding publication about education and society, established
in 1995 by the Virginia and Warren Stone Fund
Table of Contents
Foreword by Sheldon H. White
Introduction
Enduring Questions and Disputes
Cross-Cultural Investigations
Cognitive Development, Culture, and Schooling
From Cross-Cultural Psychology to the Second Psychology
Putting Culture in the Middle
Phylogeny and Cultural History
A Cultural Approach to Ontogeny
The Cognitive Analysis of Behavior in Context
Creating Model Activity Systems
A Multilevel Methodology for Cultural Psychology
The Work in Context