Because business is now conducted on a global scale, learning how to communicate and interact across national and cultural boundaries is a key to success. This book discusses the issues affecting international business and how business functions are adapted for specific regions and cultures to facilitate effective working relationships. 288 pp. Learn to advance your business a global environment

* Understand international business principles
* Recognize and adapt to important cultural differences
* Negotiate, market, and manage effectively in a global environment
* Work successfully with-in specific regions and cultures