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Business to Business Marketing
Business to Business Marketing
Author: Vitale, Robert
Edition/Copyright: 2011
ISBN: 0-13-605828-0
Publisher: Prentice Hall, Inc.
Type: Paperback
Used Print:  $130.00
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Summary
 
  Summary

Extensive coverage of policy issues and real world applicationsincluding "Issues and Applications" boxes, international isintegrated throughout the text including "Global Perspective"boxes, new end-of-chapter problem sets, 10 end-of-part case studies with critical thinking questions (each supported by a video) and aunified approach to theory. ABC videos, NYT. --This text refers to the Paperback edition.

 

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