Concise and clearly written, this practical guide examines the nuts and bolts of interview and questionnaire design. It takes the reader through the process of deciding informational needs and hypotheses, choosing a questionnaire or interview format, designing a data collection method, choosing a sample, analyzing the findings, and reporting results.

How to Conduct Surveys is geared to everyone who needs to learn how to do a simple survey, regardless of his or her statistical knowledge. Didactic examples, helpful practice exercises with answers, and informative appendices with rules for performing technical computations make this book appropriate for both self-teaching and classroom use.