Unlike
any other MIS textbook franchise, our Baltzan texts (Business Driven
Technology, Business Driven Information Systems and M: Information
Systems) discuss various business initiatives first and how technology
supports those initiatives second. The premise for this unique approach
is that business initiatives should drive technology choices. Every
discussion in these texts first addresses the business needs and then
addresses the technology that supports those needs.
Business Driven Technology 5e
offers you the flexibility to customize your course according to your
needs and the needs of your students by covering only essential concepts
and topics in the five core units, while providing additional in-depth
coverage in the business and technology plug-ins.
This text
contains 20 chapters, 20 business plug-ins, and 12 technology plug-ins
offering you the ultimate flexibility in tailoring content to the exact
needs of your MIS or IT course. The unique construction of this text
allows you to cover essential concepts and topics in the five core units
while providing you with the ability to customize a course and explore
certain topics in greater detail with the business and technology
plug-ins.
Plug-ins are fully developed modules of text that
include student learning outcomes, case studies, business vignettes, and
end-of-chapter material such as key terms, individual and group
questions and projects, and case study exercises.
We realize
that instructors today require the ability to cover a blended mix of
topics in their courses. While some instructors like to focus on
networks and infrastructure throughout their course, others choose to
focus on ethics and security. Business Driven Technology was developed to easily adapt to your needs.
Each chapter and plug-in is independent so you can:
• Cover any or all of the chapters as they suit your purpose. • Cover any or all of the business plug-ins as they suit your purpose. • Cover any or all of the technology plug-ins as they suit your purpose. • Cover the plug-ins in any order you wish.
Table of Contents
Unit 1. Achieving Business Success
Chapter 1: Business Driven Technology
Chapter 2: Identifying Competitive Advantages
Chapter 3: Strategic Initiatives for Implementing Competitive Advantages
Chapter 4: Measuring the Success of Strategic Initiatives
Chapter 5: Organizational Structures That Support Strategic Initiatives
