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Essentials of Strategic Management - Text Only
Essentials of Strategic Management - Text Only
Author: Hill, Charles W. L.
Edition/Copyright: 3RD 12
ISBN: 1-111-52519-6
Publisher: South-Western Publishing Co.
Type: Paperback
Used Print:  $225.75
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Summary
 
  Summary
Essentials of Strategic Management, Third Edition, is a brief version of the authors' market-leading text Strategic Management: An Integrated Approach, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies - both domestic and international - so that students gain practice putting chapter concepts into action.
 

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