"While small groups have often been the foundation of great performance-think SWAT teams and Skunk Works-Jeff Howe has made the compelling case for the power of far larger communities of interest. He shows inCrowdsourcing-with rich illustrations from Google and InnoCentive to Threadless and Wikipedia-that the right community with the right incentives can often invent, write, and run research and business initiatives more effectively and less expensively than traditional enterprise." -Michael Useem, professor of management and director of the Leadership Center at the Wharton School, University of Pennsylvania, and author ofThe Go Point: When It's Time to DecideandThe Leadership Moment "Beyond the wisdom of crowds is the work of crowds, a powerful and transformative source of creativity and an economic engine that defies traditional rules. Jeff Howe's guide to crowdsourcing-to use his perfect coinage-is insightful, fun, and indispensable to those who want to understand, or participate in, this amazing phenomenon." -Steven Levy, author ofHackersandThe Perfect Thing "Jeff Howe has captured a complex and vital change in the business landscape: in the next few years, your customers could become your collaborators, or your competitors. His ability to weave story and strategy together makesCrowdsourcinga readable and indispensable guide to this new world." -Clay Shirky, author ofHere Comes Everybody From the Hardcover edition.