Now in its third edition, Developing Successful Sport Sponsorship Plans has become an integral tool for students as well as professionals. In this updated version, internationally renowned sport marketing professor David Stolar examines some of the latest and most lucrative sport organizations as he explains how to build a sponsorship plan that is beneficial to both the organization and sponsor. Stolar's decades of comprehensive experience and intimate knowledge of the sport industry is evident as he provides the specific issues to consider, the essential questions to guide your thinking, and the proper exercises to help you develop and implement a valuable sport sponsorship plan.