Social media applications, such as Facebook and Twitter, are
dramatically changing the sports world. These changes have appeared in a
very short period of time, creating a host of implications for sports
media processes and sports organizations as they grapple with athletes'
use of these media channels. This text chronicles social media's rapid
rise in becoming a powerful player in the sports industry and draws upon
relevant examples involving athletes and sports organizations to
demonstrate both the positive and problematic consequences that social
media has created for athletes and sports organizations. In exploring
how social media has affected sports media processes, organizational
mangagement and athlete-fan communication. this book appeals to
scholars, practitioners, and fans alike.
