This Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media
entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and
critical studies perspectives, this volume brings together the work of many researchers into one quintessential
volume, defining the full scope of the subject area. Editors Arthur Raney and Jennings Bryant bring together contributors
from around the world to identify and synthesize the research representing the numerous facets of the sports-media
relationship.
As a unique collection on a very timely topic, the volume offers chapters examining the development of sports media;
production, coverage, and economics of sports media; sports media audiences; sports promotion, and race and gender
issues in sports and media. Unique in its orientation and breadth, the Handbook of Sports and Media is destined
to play a major role in the future development of this fast-growing area of study. It is a must-have work for scholars,
researchers, and graduate students working in media entertainment, media psychology, mass media/mass communication,
sports marketing and management, popular communication, popular culture, and cultural studies.