Can be used in any course in which students are assigned presentations on any topic or are taught how to make
a presentation. For courses in which students deliver presentations, such as Strategy, Marketing, Entrepreneurship;
MBA Management Communication, Oral Communication, or Presentations courses, undergraduate Business Communication,
Oral Communication, or Presentations courses, Business Studies or Introduction to Business courses, or executive
seminars or workshops on presentations.
Features
Can be used in any course in which students make presentations.
Concise and easy to read.
Full of clear, practical useable tools and techniques.
Up-to-date, cutting-edge concepts.
Great reference guide to keep of both students' and professionals' desks.
Table of Contents
I. PRESENTATION STRATEGY.
1. Analyzing Your Audience.
Who Are They? What Do They Know and Expect? What Do They Feel?
2. Identifying Your Intent.
Set Your Objective and Interaction Level. Choose the Appropriate Medium (Presentation, Meeting, Writing, etc.)
3. Making Your Message Memorable.
Techniques for Emphasizing Key Ideas. Techniques for Persuasion.
II. PRESENTATION IMPLEMENTATION.
4. Structuring Your Presentation.
Research and Organize Your Content. Decide What to Say.
5. Designing Your Visual Aids.
Select Your Equipment. Compose Your Message Titles. Choose Your Chart Design. Ensure Consistency. Strive for
Simplicity and Readability.
6. Redefining Your Nonverbal Delivery.
Analyze Your Nonverbal Skills. Enhance Your Nonverbal Delivery. Manage Your Nervous Symptoms.
