Graphic Design Theory is a rigorously curated introduction (1900-present) to graphic design theory. It invites designers of all levels to plunge into the world of design discourse. Vital voices of design thinking will inspire readers, and topics will range from essays tracing the evolution of the modern design aesthetic to recent debates about legibility, social responsibility and corporate revolution. Also discussed will be current considerations of new media, including mapping cyberspace, issues of virtual reality and a reexamination of the universal. The three sections of this book thread together the evolving role of the graphic designer: Creating the Field, Building on Success, and Mapping the Future. Section One considers the early 1900s, focusing on the avant-garde. Futurism, Constructivism, the Bauhaus and New Typography-these movements carve out an initial objective position for the graphic designer. Section Two, Building on Success, examines the mid to latter part of the twentieth century, a period in which early directions were carried to extremes of both establishing and resisting anonymity. The movements covered include International Style, Pop, and Postmodernism. Section Three, Mapping the Future, opens at the end of the twentieth century. It traces the unfolding of current discussions, lingering conflicts, and new visions.