In an era of great expansion in activity-based fitness programs, sport has become even more significant and pervasive in American Society. Sport is a multi-billion industry ranging from retail sales to entertainment. This growing industry places unique demands on its personnel and increasingly requires specialized education. Since the early 1970's, a new breed of specialists has emerged - the sport manager. Sport management is now recognized as a legitimate field of study in colleges and universities worldwide. A major concern for higher education and practitioners is the lack of a variety of textbooks and related resources in this expanding field of study. Management of Clubs, Recreation and Sport: Concepts and Applications is a comprehensive compilation of concepts and practical subject matter published for the sport management student, professional, and practitioner. Topics covered in the text include: the management process, managing human resources, the budget process, revenue generation and profitability, equipment control and purchase, fund raising and promotions, programming for success, managing the marketplace, public and consumer relations, facility and event management, and developing a risk management plan.