This book offers readers all of the latest developments in retail buying to reflect the current retail market.
Using a practical approach that emphasizes the major aspects of retail buying, this book provides the fundamental
information new buyers need to accurately forecast and fulfill their customers' merchandise requirements. With
a host of end-of-chapter materials, visual aids, and a Companion DVD, this book addresses topics such as the theoretical
and practical background required for successful purchasing, as well as how buyers are now making use of the Internet
for their purchasing needs. KEY TOPICS: Using a practical approach that emphasizes the major aspects of retail
buying, this book provides the fundamental information new buyers need to accurately forecast and fulfill their
customers' merchandise requirements. With a host of end-of-chapter materials, visual aids, and a Companion DVD,
this book addresses topics such as the theoretical and practical background required for successful purchasing,
as well as how buyers are now making use of the Internet for their purchasing needs. MARKET: For professionals
with a career or interest in retail buying, retail merchandising and/or fashion merchandising.
Table of Contents
SECTION ONE. INTRODUCTION TO RETAIL BUYING
1. The Buyer�s Role
2. Buying for Traditional Retail Organizations
3. Buying for Discount Operations
4. Buying for Off-Price Retail Operations
5. Buying for Off-Site Retail Operations
6. The Market Specialists and How They Service Retailers
SECTION TWO. PLANNING THE PURCHASE
7. Consumer Analysis
8. Multiculturalism. Assessing Needs of America�s Major Ethnicities
9. What to Buy
10. How Much to Buy
11. Merchandise Sourcing and Timing the Purchase
SECTION THREE. MAKING THE PURCHASE
12. Purchasing in the Domestic Marketplace
13. Foreign Market Purchasing
14. The Importance of Business Etiquette When Purchasing in the Global Markets
15. Wholesale Purchasing on the Internet
16. Negotiating the Purchase and Writing the Order
SECTION FOUR. ADDITIONAL BUYER RESPONSIBILITIES
17. Merchandise Pricing
18. The Development of Private-Label Programs
19. Disseminating Product Information to Retail Personnel
20. The Buyer�s Role in Planning Advertising, Special Events, and Visual Merchandising
