This new edition addresses up to date topics and trends in the retail environment. New chapters cover such current
shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest
merchandising and management trends. More and more retailers are reconsidering their customer bases and are focusing
on multicultural consumer segments instead of merely relying on the "one size fits all" philosophy of
the past, and others are paying greater attention to the ethics of business in the running of their operations.
It is vital that both those already in the field and students who will soon enter the field be aware of the most
current retailing principles and practices.
Table of Contents
Contents: -- Introduction to Retailing -- Retailing from Its Early Days to the Present -- Brick-and Mortar Retailing -- Off-Site Retailing: E-tailing, Catalogues and Home-Shopping Networks -- The Globalization of Retailing -- Identification, Analysis, and Research of Consumer Groups -- Multiculturism in Retailing -- The Role of Ethics in the Retail Environment -- Going Green -- Management and Operational Controls -- Human Resources Management -- Loss Prevention -- Logistical Merchandise Distribution -- Retail Environments -- Location Analysis and Selection -- Designing the Facility -- Buying and Merchandising -- Buying Domestically and Abroad -- Private Labeling and -- Product Development -- The Concepts and Mathematics of -- Merchandise Pricing -- Promotion and Customer Service -- Advertising and Promotion -- Visual Merchandising -- Customer Service
