Propaganda and Persuasion, Third Edition, has been revised, updated, and expanded, building on the book�s
previous excellence. Authors Garth S. Jowett and Victoria O�Donnell offer a broad and intelligent scope of propaganda
and persuasion. The first part covers a comprehensive understanding of what propaganda is, the history of propaganda,
media and developing audiences, propaganda and persuasion theory and research, and the use of propaganda in psychological
warfare. The second part offers original methods of propaganda analysis, one new case study and three revised case
studies, and a process model that depicts how propaganda works in modern society. This book provides students and
scholars with a cogent, applicable approach to the study of persuasion and propaganda.
Table of Contents
Preface to First Edition
Preface to Second Edition
Preface
1. What Is Propaganda and How Does It Differ from Persuasion?
2. Propaganda Through the Ages
3. Propaganda Institutionalized
4. Propaganda and Persuasion Examined
5. Propaganda and Psychological Warfare
6. How to Analyze Propaganda
7. Propaganda in Action: Four Case Studies
8. How Propaganda Works in Modern Society
