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Marketing 7: Student Edition - Text Only
Marketing 7: Student Edition - Text Only
Author: Lamb, Charles W.
Edition/Copyright: 7TH 14
Publisher: South-Western Publishing Co.
Type: Paperback
Used Print:  $52.50
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Summary
 
  Summary

Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.

 

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