Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult
questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes
choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning
research reveals that the answers are surprising and profound. In our world of shifting political and cultural
forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use
THE ART OF CHOOSING as your companion and guide for the many challenges ahead.