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Global Marketing Management
Author:
Keegan, Warren J.
Edition/Copyright:
8TH 14
ISBN:
0-13-615739-4
Publisher:
Pearson
Type:
Hardback
New Print:
$293.50
Used Print:
$220.00
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Summary
Summary
The leading MBA text in international marketing-with comprehensive cases.
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.
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