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International Business: The New Realities
International Business: The New Realities
Author: Cavusgil, S. Tamer
Edition/Copyright: 3RD 14
ISBN: 0-13-299126-8
Publisher: Pearson
Type: Hardback
Used Print:  $200.00
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Summary
 
  Summary

An innovative text that captures the spirit of International Business.

Based on the authors� collective teaching and working experience�as well as discussions with hundreds of practitioners, students, and faculty�International Business: The New Realities is a complete system that seamlessly integrates cases, exercises, and videos.

The Third Edition has been completely revised and continues to reflect the new realities of today�s international business environment for tomorrow�s managers.

 

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