The Ivey Casebooks Series is a co-publishing partnership between SAGE Publications and the Richard Ivey School
of Business at The University of Western Ontario. Due to their popularity more than 60 countries, approximately
200 new cases are added to the Ivey School of Business library each year. Each of the casebooks comes equipped
with instructor resources on CD-ROM. These affordable collections will not only help students connect to real-world
situations, but will benefit corporations seeking continued education in the field as well.
Cases in Entrepreneurship: The Venture Creation Process is the first book to be based upon a cognitive framework
of entrepreneurship. These cases are compatible with courses in Entrepreneurship, and New Venture Management at
the undergraduate and MBA level in schools of business.
This casebook has been organized based on the following concepts:
