This
popular casebook is now available in a more compact and updated
edition. In response to requests from instructors and students for
cases that require less reading time, all the cases are shorter than
those in previous editions. Written by Rob Grant to accompany his text,
Contemporary Strategy Analysis 7th edition, each case is designed to
enable students to apply particular concepts and techniques of strategy
analysis.
New cases include:
Manchester United: Preparing for Life without Ferguson
Starbucks
Easyjet vs. Ryanair
DVD Wars
Google
Further
cases, including the US Airline Industry, Ford and the World Automobile
Industry, Richard Branson and the Virgin group of Companies, Wal-Mart
Stores Inc, Harley-Davidson and General Electric & Jeff Immelt have
been updated to 2009.
These contemporary cases allow students
unparalleled insight into determinants of competition; the basis of
competitive advantage; the challenges of developing new organizational
capabilities; the design of strategies for exploiting innovation; and
the opportunities and pitfalls of internationalization.
Used alongside the Contemporary Strategy Analysis
text, or as a standalone resource, the cases allow today's students and
executives to apply key strategy concepts and frameworks to top-level
decision making at companies that face critical strategic challenges.
