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Business Enterprise in American History
Business Enterprise in American History
Author: Blackford, Mansel G. / Kerr, K. Austin
Edition/Copyright: 3RD 94
ISBN: 0-395-66849-2
Publisher: Houghton Mifflin Harcourt
Type: Paperback
Used Print:  $90.00
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Summary
 
  Summary

Since colonial times, business and government in America have been strong influences on each other. Blackford and Kerr emphasize this relationship and bring it to life through case studies. Timelines and examples from well-known companies help students gain a better understanding of the important connections among public policy and businesses, as well as a comparative understanding of business history over time and in recent decades.

  • Current scholarship on globalism, business ethics, diversity, the break-up of the Soviet blocs and the economic union of Western Europe clarifies current events and provides insight into today's economy.
  • Case studies are integrated within the narrative, including Carnegie Steel, The House of Morgan, The Pullman Strike, Sears, DuPont, Ford, IBM, B.F. Goodrich, and Microsoft.
  • Coverage of social history, focusing on women and minorities in business, has been increased.

 

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