Gordon Bethune is Chairman and CEO of Continental Airlines. Prior to joining Continental, he was vice president
and general manager of customer service at Boeing. Bethune was also a senior operations executive at Braniff Airways,
Western, and Piedmont Airlines.
Huler, Scott :
Scott Huler is a professional journalist. He has been published in the New York Times, Washington Post, Los
Angeles Times, and other leading North American newspapers and magazines.
Review
"The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking
why everyone doesn't run a business as preached by the chief executive of Continental Airlines."
--The Washington Post Book World
". . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly
straightforward."
--Business Week
"From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental,
a perennial basket case that's become an industry darling."
--The Atlanta Journal-Constitution
"From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . .
. The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks
more than any other in the 1990s.'"
--The Seattle Post-Intelligencer
John Wiley & Sons Web Site, April, 2001
Summary
All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization
that assists Continental Airlines' employees and their families in times of need.
Table of Contents
HOW WE CLIMBED FROM WORST TO FIRST.
Is This Any Way to Run an Airline?
The Last Suppers, or Whose Problem Is It?
Fly to Win, or You Can Make a Pizza So Cheap Nobody Wants to Eat It.
Fund the Future, or If There Ain't No Funds, There Ain't Gonna Be No Future.
Make Reliability a Reality, or It's Time to Act Like a Real Airline.
Working Together, or Which Part of This Watch Don't You Think We Need?
Success Has No Autopilot.
A FLIGHT PLAN FOR SUCCESS.
How the Sickest Patients Need the Best Doctors, and Concerning Tapeworms.
Nobody Loses When the Whole Team Wins.
Keeping the Lines of Communication Open.
Predictability, or the Value of a Zippo.
What Gets Measured Gets Managed.
Crop Duster's Son.
Why You Just Read This Book.
