Purposeful Speaking, 1/e is a 4-color version of Koch�s popular introduction to public speaking text, known
for its intentionally-brief, nuts and bolts approach.
Considered the �best of the brief books� available in the market, Purposeful Speaking has been praised for its
simplicity and practical, step-by-step approach to developing and delivering effective speeches. The book continues
to offer a clear, concise approach to the speechmaking process, allowing students to concentrate on the preparation,
practice and presentation of their speeches without getting bogged down in theoretical discussions.
This version continues to provide a briefer, lower-cost alternative to traditional books, while offering an enhanced
full-color design and expanded pedagogy, including all-new chapter reviews, exercises, running glossary and �Working
with the Web� boxes.
Table of Contents
Preface.
1. The Communicative Act.
Communication Breakdown.
Listening.
Barriers to Listening.
Ways to Improve Listening.
Note-Taking Tips.
Say Something Worthwhile.
Projecting Confidence.
The Truth About Nervousness.
How to Develop Self-Confidence.
Ethics in Communication.
2. Audience Analysis.
Who Exactly Is My Audience?
What Response Can I Reasonably Expect from My Audience?
Will My Audience Find This Subject Useful?
Will My Audience Find This Subject Interesting?
What Is My Audience's Knowledge of My Subject?
What Demographic Characteristics Should I Consider about My Audience?
Is My Audience's Attitude Favorable, Indifferent, or Opposed?
An Opposed Audience.
Audience Analysis Forms.
3. Determine Your Purpose and Subject.
Selecting a Subject.
Specific Purpose.
The Central Idea.
4. The Introduction and Conclusion.
Objectives of Introductions.
Attention Step in Introductions.
Types of Conclusions.
Sample Full-Sentence Outline for a Speech to Instruct.
5. Gathering Supportive Material.
Personal Experience and Knowledge.
Clustering.
The Library.
The Librarian.
Electronic Services.
The Internet.
Ethics in Using the Internet.
The World Wide Web.
E-Mail.
Telnet.
Usenet.
Interviewing.
Taking Notes.
Bibliography.
Organizing Your Speech.
Planning the Body.
Decide on Main Points.
Arranging Central Idea and Main Points.
Outlining Your Speech.
Body of Speech.
Transitions.
8. Delivering Your Speech.
Impromptu Speeches.
Manuscript Speeches.
Memorized Speeches.
Extemporaneous Speeches.
Nonverbal Communication.
Kinesics.
Paralanguage.
Effective Word Choice.
Vividness.
Appropriateness.
Extemporaneous Method.
Sample Delivery Outline.
Using Note Cards.
Practicing the Speech.
Delivery Pitfalls.
9. Informing.
Demonstration Speeches.
Description Speeches.
Expository Speeches.
Guidelines for Informative Speaking.
Sample Speech to Inform.
10. Persuasion.
Persuasion Defined.
Personal Proof.
Psychological Proof.
Logical Proof.
Deductive Reasoning.
Inductive Reasoning.
Other Forms of Reasoning.
Fallacies.
Types of Persuasive Speeches.
Sample Speech to Inform.
11. Group Communication.
The Functions of Discussion.
Types of Discussion.
Participating in Discussion.
Moderating the Discussion.
A Pattern for Problem Solving.
Evaluating Discussions.
Using Case Problems.
