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Africa Rising: How 900 Million African Consumers Offer More Than You Think
Africa Rising: How 900 Million African Consumers Offer More Than You Think
Author: Mahajan, Vijay
Edition/Copyright: 2009
ISBN: 0-13-233942-0
Publisher: Prentice Hall, Inc.
Type: Hardback
Used Print:  $26.25
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Summary
 
  Summary

"This book lays out a powerful portrait of the growing opportunities in Africa. It is clear to us that any global firm interested in growth must see Africa as an essential part of its portfolio." --E. Neville Isdell, Chairman and Chief Executive Officer, The Coca-Cola Company, USA

 

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