In the past, companies taught their employees about quality. In today's unstable economy, employers must stress
the importance of profitability. Now with scores of examples from the global marketplace, the bestselling coauthor
of The Profit Zone and Profit Patterns takes you to a higher level in the art of business. Each of the twenty-three
chapters in this concise, challenging book presents a different, powerful business model�and a provocative dialogue
between an extraordinary teacher called David Zhao and his young protégé. Revealed are the invisible
but significant governing principles that allow businesses to survive and prosper in any economic climate. By participating
in each session with the exuberant, challenging master, you too will learn how your company and your competitors
generate profit...what approach best applies to your profit-making strategy...what specific actions your organization
can take in the next ninety days to improve its bottom line...and more.