A pivotal point in the student career, the internship provides real-world experience within the guided realm
of academia. To help students gain the most from this experience, this comprehensive and easy to read new edition
first guides students in preparing to search for and secure an internship, and then challenges the student to critique
the internship organization from the perspective of a business analyst. In this way, the student may primarily
work in one area of the business, but must be exposed to the business in its entirety in order to complete the
text, gaining a holistic view of the company. Information on emerging fashion career options in communications
and entrepreneurship, international internship opportunities, and the role of technological tools as today's job
seeker's marketing package. Interns in fashion merchandising, retailing, design, product development, promotion,
and production will end up with a polished and professional product for their portfolio.