Future Shock for the Web-apps era.... Compulsively readable�for nontechies, too. �Fast Company
Building on the success of his industry-shaking Does IT Matter? Nicholas Carr returns with The Big Switch, a sweeping
look at how a newcomputer revolution is reshaping business, society, and culture. Just as companies stopped generating
their own power and plugged into thenewly built electric grid some hundred yearsago, today it's computing that's
turning into a utility. The effects of this transition will ultimately change society as profoundly as cheap electricity
did. The Big Switch provides apanoramic view of the new world being conjured from the circuits of the "World
Wide Computer." New for the paperback edition, the book now includes an A�Z guide to the companies leading
this transformation.