BCOM, a unique book for your business communication course, began with you. We asked you, the students, through
conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from
faculty, we took your solutions--brief chapters, MP3 files, even quizzing--and built it into the most innovative
approach to teaching and learning consumer behavior today. This student-tested, faculty-approved streamlined text
and suite of multimedia learning aids is designed to accommodate the busy and diverse lifestyles of today's learners.
With BCOM, you'll find everything you need to prepare efficiently and succeed in your consumer behavior course.