THE CHALLENGE OF EFFECTIVE SPEAKING is a classic in the field. Written by true teachers of public speaking who
have been in the classroom for many years and who have adapted their methods to best meet the needs of their changing
student body, this Thirteenth Edition stays true to what has made it a market-leading text for hundreds of thousands
of students.
THE CHALLENGE OF EFFECTIVE SPEAKING presents the speechmaking process in a six-step framework based on classical
and contemporary theory. The straightforward writing style and effective use of examples enables students to understand
and effectively perform key speechmaking activities. The six-step framework emphasizes topic selection, audience
analysis and adaptation, effective research (including appropriate use of Internet resources), organization (with
emphasis on outlining), language and delivery. The six action steps are introduced in generic form and then later
adapted to follow principles of informative and persuasive speaking.
THE CHALLENGE OF EFFECTIVE SPEAKING prepares students to take what they have learned in the classroom and apply
it to their everyday lives.
Table of Contents
1. Introduction to Public Speaking.
2. Developing Confidence Through the Speech Planning Process.
3. Effective Listening.
4. Determining a Speech Goal that Meets Audience Needs.
5. Adapting to Audience.
6. Researching Information for Your Speech.
7. Organizing and Outlining the Speech.
8. Completing the Outline: Creating the Introduction and the Conclusion.
9. Creating and Using Visual Aids.
10. Practicing Speech Wording.
11. Practicing Delivery.
12. Informative Speaking.
13. Persuasive Speaking: Reasoning with Your Audience.
14. Persuasive Speaking: Motivating the Audience.
15. Ceremonial Speaking: Speeches for Special Occasions.
16. Increasing the Effectiveness of Problem Solving Discussion