This brief, core introduction to public speaking combines a concern with classic rhetoric with a strong focus on ethics, diversity, and the latest technology. The Audience, The Message, The Speaker emphasizes the speaker's responsibility to convey succinct, meaningful information that is well organized, reliable, and clearly expressed for the relevant audience. The new edition features new sections entitled "Analyzing the Audience in a Post 9/11 World," "Making PowerPoint Presentations," and "Researching on the Internet."